Organic Traditions - Web-Dominance

Organic

Traditions

About Organic Traditions

Organic Traditions is a health and wellness innovator located in Toronto, Canada-one of the most fast-paced cities in the world. They primarily deal in superfoods to make it easier for customers to bring healthy options into their everyday lives. The brand was born in the early 2000s with a goal: to innovate the way people navigate the world of nutritious foods, so that easy and healthy lifestyles go hand in hand.

Challenge

During the COVID-19 pandemic, there was an initial increase in online traffic that Organic Traditions has struggled to maintain during the post-pandemic period. The key challenges included:

Tremendous Decline in Traffic: A tremendous decline in traffic to the website after 2022.
Poor Descriptive Content: Web pages with limited descriptive content, resulting in poor keyword capture.
Inconsistent Blog Posting: Poor regularity in posting the blog and poor optimization of the content.
Good Backlink Profile: The good backlink profile that required building up to gain further online authority.

Solution

Website Redesign and Development: We redesigned the Shopify store from the ground up, improving the website’s speed, user experience, and conversion flow. Our custom-coded theme ensured better functionality and maintenance.
SEO Audit & On-Page Optimization: We conducted a comprehensive SEO audit to identify areas for improvement. On-page SEO improvements included optimizing internal linking, meta tags, product descriptions, and content updates with targeted keywords.
Content Marketing & Keyword Strategy: A focus on both trendy and evergreen blog posts helped capture relevant, high-volume keywords. We regularly published new articles while optimizing existing content to improve search engine rankings.
Link-Building Campaign: We launched a strategic link-building campaign to boost the brand’s domain authority and drive relevant traffic from high-quality external websites.
Programmatic SEO: We enhanced the internal linking structure and website layout to target commercial keywords like “Fruit powders,” “Greens powders,” “Dried fruit snacks,” and “Organic detox,” driving higher-quality traffic.
Google Ads Management: We set up and optimized the merchant center, managed product feeds, and created highly targeted Google Ads campaigns, including promotions that aligned with the brand’s key offerings.

Results

190% Increase in Organic Traffic: Our SEO efforts resulted in a significant boost in organic traffic, improving the brand’s visibility and search rankings.
400% Growth in Return on Ad Spend: <Through optimized Google Ads campaigns, the return on ad spend (ROAS) surged by 400%, significantly improving the efficiency of the ad budget.
300% Reduction in Cost per Acquisition (CPA): Strategic improvements led to a 300% decrease in overall CPA across both organic and paid channels.
5X Increase in Conversion Rate: The redesign of the website, coupled with optimized traffic, led to a fivefold increase in conversion rates, turning more visitors into paying customers.

Our creative strategies are designed to cut through the noise, leveraging impactful messaging that resonates deeply with your audience. Equally creative and data-driven, we ensure that our campaigns can deliver not just short-term wins but long-lasting results.

We help businesses to increase their VISIBILITY, ATTRACTIVNESS, and CREDABILITY among their target audience.