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Web Dominance

Zgruzie.cz Company

  • Client
  • Industry
  • Online shop - wines
  • Location & region
  • Czechia & Austria
  • Services provided
  • Marketing strategy
  • Web Development
  • CRO
  • SEO
  • SMM
zgruzie

About Zgruzie.cz

zGruzie.cz is a Czech-based online retailer specializing in Georgian products, with a particular focus on Georgian wines and traditional food and beverages. Its product range also includes Georgian brandy, chacha, teas, sweets, honey, spices, and other regional specialties.

The company partnered with Web Dominance to strengthen its e-commerce performance, expand its online reach across Czechia and Austria, and improve the website’s ability to turn visitors into customers.

Challenges

  • Increase online sales in a competitive e-commerce market.
  • Expand organic visibility for commercially relevant product searches.
  • Improve website performance and the mobile shopping experience.
  • Make product categories and individual listings easier to navigate.
  • Reduce advertising costs while maintaining campaign effectiveness.
  • Improve the conversion of website visitors into paying customers.

Solutions

  • Marketing Strategy: We developed a digital marketing strategy focused on commercial growth, audience targeting, and coordinated acquisition across organic search, paid advertising, and social media.
  • Web Development: We improved the existing online store by addressing technical issues, optimizing loading speed, and enhancing mobile usability.
  • CRO: We focused on improving the customer journey, identifying friction points in the purchasing process, and refining website usability to help more visitors complete their purchases.
  • SEO: We implemented a comprehensive search optimization strategy covering technical SEO, keyword expansion, local SEO, on-page improvements, and link building.
  • SMM: We developed targeted social media advertising activities to increase brand awareness, reach relevant audiences, generate website visits, and support the company's broader online sales objectives.

Results

  • 320% Increase in Sales: The optimized combination of SEO, PPC, and social media efforts resulted in a 320% increase in sales within just one year.
  • 7X Growth in Keyword Portfolio: The keyword portfolio expanded sevenfold, with 23 new keywords in the top 10 and 7 in the top 5, significantly boosting organic search visibility.
  • +18% Conversion Rate Improvement: Website performance enhancements and marketing optimization helped increase the share of visitors completing desired actions.
  • −36% PPC Costs: Campaign restructuring, refined audience targeting, and improved bidding strategies reduced PPC costs while maintaining conversion performance.
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organic
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organic

zGruzie.cz achieved stronger e-commerce performance through a coordinated approach to website development, search optimization, conversion improvements, and digital marketing.

By combining marketing strategy, web development, CRO, SEO, and SMM, Web Dominance helped the company expand its search presence, improve its online shopping experience, and create a more effective foundation for e-commerce growth.

We help businesses to increase their VISIBILITY, ATTRACTIVENESS, and CREDIBILITY among their target audience.

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