Zgruzie.cz

Company

About Zgruzie.cz

Zgruzie.cz is a Czech-based company specializing in the sale of premium Georgian goods, especially wines, to the Czech market. With its passion for the introduction of high-quality Georgian products, Zgruzie.cz wants to extend its market position and online sales.

Challenge

Zgruzie.cz needed to be stronger in a competitive market and raise online sales. The company had to develop an important strategy that would boost the organic and paid traffic, optimize the website, and engage with its target audience.

Solution

Website Improvement: We enhanced the website user experience by improving site speed, fixing technical issues, and making sure the sites were mobile-friendly. These upgrades resulted in faster load times and smoother user journeys-increasing the likelihood of a conversion.
Comprehensive SEO Strategy: A multi-layered SEO strategy touching on technical SEO, keyword expansion, and link building was employed.
- Keyword Growth: We increased Zgruzie.cz’s keyword portfolio by seven times, with 23 new commercial keywords ranking in the top 10 and 7 keywords reaching the top 5 positions in search engine results, leading to more qualified traffic.
- Local SEO: Targeting specific geographic areas allowed us to capture a highly relevant local audience looking for Georgian products in the Czech market.
- Link Building: Through strategic outreach and partnerships, we built high-authority backlinks, improving the site's overall search rankings and trustworthiness.
PPC Campaign Optimization: We restructured Zgruzie.cz's Google Ads campaigns, refining targeting, optimizing bidding strategies, and improving ad copy to increase performance:
- 36% Decrease in PPC Cost: Our efforts resulted in a 36% reduction in PPC costs, allowing the brand to reach more customers at a lower price while maintaining high conversion rates.
- Revised Strategy: The revised strategy focused on high-intent keywords, increasing ROI by focusing on customers most likely to purchase.
Social Media Advertising: We launched targeted social media ads to build brand awareness and drive traffic. These campaigns were tailored to Zgruzie.cz’s target audience, increasing engagement and contributing to sales growth.

Results

320% Increase in Sales: The optimized combination of SEO, PPC, and social media efforts resulted in a 320% increase in sales within just one year.
7X Growth in Keyword Portfolio: The keyword portfolio expanded sevenfold, with 23 new keywords in the top 10 and 7 in the top 5, significantly boosting organic search visibility.
18% Improvement in Conversion Rates: The improvements in site performance and marketing campaigns led to an 18% increase in conversion rates, turning more visitors into customers.

Our tailored digital marketing strategies cut through the noise, delivering impactful messages that resonate with your audience. By blending creativity with data-driven insights, we boost visibility, drive traffic, generate leads, and enhance conversion rates for sustainable, long-term success.

We help businesses to increase their VISIBILITY, ATTRACTIVNESS, and CREDABILITY among their target audience.