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ARQ

Tobacco

  • Client
  • Industry
  • Tobacco Manufacturing
  • Location & region
  • CIS
  • Services provided
  • Market research
  • Digital Marketing strategy
  • Web Development
  • CRM integration
  • SEO & SMM
  • Influancer Marketing
arqa

About ARQ Tobacco

ARQ Tobacco is one of the biggest and qualitative producers of chewing and rolling tobacco in Russia and the CIS countries. Its name itself means excellence, incorporating modern technologies and a wide range of products to make available legal and safe tobacco products that meet the highest quality standards.

Challenge

ARQ Tobacco wanted to enhance brand visibility and market demand within the highly competitive tobacco industry. The company should request a detailed market research brief that considers its competitors, finds open niches, and investigates new opportunities. The challenge was to elaborate on an effective marketing strategy aimed at enhancing the identity of this brand, developing a modern and trusted website, and designing all necessary marketing materials needed for sales support. Besides this, ARQ Tobacco wanted to develop its social media, engaging blog content, and tracking tools with the inclusion of features like CRM and influencer marketing to enhance sales.

Solution

  • Market Research & Analysis: We began with an in-depth analysis of the market, focusing on understanding consumer behavior, identifying competitors, and uncovering untapped niches. This research laid the foundation for a strategic marketing plan aimed at positioning ARQ Tobacco as a leader in the industry.
  • Brand Identity & Website Development: Our team has designed an eye-catching but trustworthy brand identity reflected in an up-to-date website, through which values and product offerings are communicated. This website was meant to impress visually, be user-friendly, and follow modern design trends for further enhancement of the brand online.
  • Marketing Materials & Sales Support: We designed a full suite of marketing materials-catalogs and brochures-with which to equip sales managers so that the value proposition of the brand may be clearly communicated. We also trained them in how to track sales performance and further strategies to optimize sales.
  • Digital Marketing & SEO: We used effective digital marketing; SEO for better ranking in search engines, influencer marketing to reach more people, and social media campaigns for customer engagement. Adding a blog section to the site helped gain more visitors and retain them by positioning ARQ Tobacco as an industry authority.
  • CRM Implementation: To streamline sales processes and improve customer relationship management, we introduced a CRM system. This tool enabled ARQ Tobacco to track sales leads more effectively, manage customer interactions, and drive sales growth.

Results

  • 26% Increase in Annual Sales: The comprehensive strategy led to a significant 26% increase in annual sales, showcasing the effectiveness of the initiatives.
  • 462% Website Traffic: The modern website and enhanced digital presence resulted in a 462% increase in website traffic, expanding the brand’s online reach.
  • 3X Growth in Distributor Network: The marketing efforts and improved brand visibility contributed to a threefold increase in the network of distributors, solidifying ARQ Tobacco’s position in the market.

Our tailored digital marketing strategies cut through the noise, delivering impactful messages that resonate with your audience. By blending creativity with data-driven insights, we boost visibility, drive traffic, generate leads, and enhance conversion rates for sustainable, long-term success.

We help businesses to increase their VISIBILITY, ATTRACTIVNESS, and CREDABILITY among their target audience.

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