Haringey My homecare - Web-Dominance

Haringey

My Homecare

About Myhomecare

My Homecare Haringey is a homecare provider delivering high-quality outreach and supported living services across Haringey. Committed to enabling individuals to live independently with dignity, their services are tailored to a wide range of needs, including mental health, physical disabilities, and learning difficulties. The organisation prioritises person-centered care, cultural sensitivity, and community involvement, making them a vital resource for families and local authorities alike.

The Challenge

Despite offering essential care services and maintaining a strong local reputation, My Homecare Haringey was struggling with digital visibility. Their website lacked the SEO foundations needed to compete in local search results, and as a result, potential clients in the Haringey area were not finding them when searching for supported living or outreach care services. They needed to improve their online presence to better reach service users and referral partners in their local area.

Solution

Technical SEO Audit: Conducted a full audit of the website to identify and fix indexing issues, site speed problems, and structural weaknesses impacting search engine visibility.
Local Keyword Research: Researched high-intent, location-specific search terms related to supported living, outreach care, and homecare services in the Haringey area.
On-Page Optimization: Optimized page titles, meta descriptions, header tags, and internal linking structure to align with target keywords and improve crawlability. Content Enhancement: Refined and expanded core service pages to clearly communicate the scope of services offered, regulatory credentials, and local relevance.
Google Business Profile Optimization: Improved the GBP listing with accurate service categories, business descriptions, high-quality images, and regular updates to increase local map visibility.
Local Citations & Directory Listings: Built and corrected citations across key care sector and local business directories to boost trust signals and location authority.
Mobile and UX Improvements: Ensured the site was mobile-friendly and easy to navigate for users seeking urgent care services, enhancing user engagement and reducing bounce rates.

Results

+320% Increase: Over a 6-month period, we achieved a remarkable 320% growth in organic traffic, thanks to a strategic combination of on-page SEO improvements, high-quality content development, and the introduction of a robust local SEO framework.
Top 3 Rankings: We successfully secured top 3 positions in Google for high-intent local keywords such as “home care Haringey” and “elderly care North London”. These rankings were achieved by implementing a comprehensive local SEO strategy, which included optimization of Google Business Profile, citation management, and localized content updates.
Bounce rate reduced by 22%: Our improvements not only brought more traffic but also kept visitors more engaged. The bounce rate dropped by 22%, a clear indicator of enhanced content relevance, better user experience, and improved page structure. We restructured key landing pages to enhance readability, optimized loading speeds.
40% Increase in Inquiries: This was a direct result of aligning website content and SEO strategies with the real needs and concerns of potential clients or their family members seeking care services. By implementing well-placed contact forms, tracking user journeys, and using compelling copy that reflected empathy and trust, we increased the number of users taking action.

Within just six months, My Homecare Haringey experienced a significant digital transformation. The targeted local SEO strategy propelled the website to the top three positions for high-intent keywords, increasing organic traffic by 320% and generating 40% more client inquiries. Improved content relevance, faster loading speeds, and enhanced mobile usability reduced the bounce rate by 22%, ensuring that visitors stayed engaged and explored services in depth.

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