CityQuester - Web-Dominance

City

Quester

About CityQuester

CityQuester is an internationally active entertainment company that focuses on the organisation of interactive city quests and urban treasure hunts in the major European metropolises. With its main aim being to create unique, interesting experiences for tourists and locals alike, CityQuester helps participants get to know the cultural and historical landmarks of their city in a fun, yet educational way.

Challenge

The CityQuester wanted to increase its B2C segment, online visibility, and conversions within the urban tourism market, which was characterized by heavy competition. Besides, they wanted to optimize their digital advertising campaigns to improve efficiency and return on investment and reach out to a bigger number of customers.

Solution

Digital Marketing Strategy: We created a detailed strategy about how to enhance online awareness and engagement through search engines and social networking sites.
SEO: We implemented best practices for search engine optimization, including keyword optimization and creation of content with the aim to achieve better organic search visibility and drive more website traffic.
Google Ads Optimization: The development of even more refined and well-targeted Google Ads campaigns through the development of better ad copy and landing pages that yield higher conversions with lower cost.
Social Media Marketing: We designed and deployed appropriate targeted social media campaigns to drive brand awareness and attract B2C customers.

Results

325% Increase in Organic Traffic: The SEO efforts significantly boosted the site’s visibility, driving a large influx of organic visitors.
4X Better Conversion Rates: Optimized website and ad campaigns led to a fourfold increase in the number of website visitors converting to customers.
48% Increase in Ad Efficiency: Our improved Google Ads management resulted in higher efficiency, reducing costs and increasing conversions.
10X Growth in B2C Segment: The digital marketing strategy helped CityQuester grow its B2C segment tenfold, expanding its customer base dramatically.

Our tailored digital marketing strategies cut through the noise, delivering impactful messages that resonate with your audience. By blending creativity with data-driven insights, we boost visibility, drive traffic, generate leads, and enhance conversion rates for sustainable, long-term success.

We help businesses to increase their VISIBILITY, ATTRACTIVNESS, and CREDABILITY among their target audience.