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ARQ Tobacco

  • Client
  • Industry
  • Tobacco Manufacturing
  • Location & region
  • CIS
  • Services provided
  • Market research
  • Digital Marketing strategy
  • Influancer Marketing
  • Web Development
  • CRM integration
  • SEO
  • SMM
arqa

About ARQ Tobacco

ARQ Tobacco is a tobacco manufacturing company operating in Russia, producing chewing and rolling tobacco products.

The company partnered with Web Dominance to improve its corporate digital presence, organize company and product information, and introduce systems supporting business documentation and partner communication.

Challenges

  • Understand the competitive landscape.
  • Establish a consistent marketing strategy across digital channels.
  • Develop a professional website to present the company.
  • Prepare structured marketing and sales-support materials.
  • Improve the management of business contacts, leads, and partner interactions.
  • Coordinate SEO, SMM, and influencer-related activities.

Solutions

  • Market Research: We conducted market and competitor research to examine the company's business environment, assess its competitive position, and identify relevant opportunities for strategic planning.
  • Digital Marketing Strategy: We developed a coordinated digital strategy covering website communication, content planning, social media, and marketing activities.
  • Web Development: We designed and developed a modern corporate website with structured company information, product documentation, and dedicated sections for business partners.
  • CRM Integration: We implemented a CRM system to centralize business contacts, organize lead records, track interactions, and provide a more structured approach to managing partner relationships and sales activities.
  • SEO & SMM: We worked on website optimization, search-friendly content structure, and blog development while supporting the company's social media presence and digital communications.
  • Influencer Marketing: We incorporated influencer marketing planning into the broader digital strategy.

Results

  • 26% Increase in Annual Sales: The comprehensive strategy led to a significant 26% increase in annual sales.
  • 462% Website Traffic: Website traffic increased by 462%, reflecting a substantial change in the site's overall visitor volume.
  • 3× Distributor Network: The company's distributor network grew threefold during the reported period.

ARQ Tobacco gained a more structured digital infrastructure, combining a modern corporate website, coordinated marketing activities, and centralized business relationship management.

Through market research, digital strategy, web development, CRM integration, SEO, social media, and influencer marketing, Web Dominance addressed multiple areas of the company’s digital operations within one integrated project

We help businesses to increase their VISIBILITY, ATTRACTIVENESS, and CREDIBILITY among their target audience.

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Web Dominance