DIlijan Beer Company - Web-Dominance

DIlijan Beer

Company

Company Profile

Dilijan is one of the most renowned Armenian breweries, which traditionally produced quality beers. Despite the leading market position of Dilijan, it had to react against increasing competition and changes in consumer tastes by renewing the brand and expanding into new markets.

Challenge

Dilijan Beer felt the constant decline in sales and stagnation of a brand image. The task was renewal of the brand, optimization of digital presence, expansion of distribution, and qualitative work with young audiences through influencer marketing activity and social media.

Solution

Market Research & Audit: We started by conducting an in-depth market audit to assess consumer preferences, competitor strategies, and untapped opportunities. This research laid the groundwork for crafting a precise digital marketing strategy that aligned with the company’s growth objectives.
Digital Marketing Strategy: A comprehensive digital marketing strategy was designed to enhance Dilijan Beer’s online presence. This strategy focused on optimizing the company’s social media channels, increasing brand engagement, and aligning marketing campaigns with both short-term sales goals and long-term brand development.
Rebranding: We executed a rebranding campaign to modernize the image of Dilijan Beer, focusing on updating the logo, packaging, and brand messaging. The goal was to appeal to a broader audience while maintaining the brand’s heritage. The new visual identity helped reposition Dilijan Beer as both a classic and contemporary choice.
Social Media Management: We took over Dilijan Beer’s social media accounts, creating and managing content that reflected the brand’s new identity. This included crafting engaging posts, interacting with followers, and promoting new products, all aimed at increasing brand visibility and customer loyalty.
Influencer Marketing: A targeted influencer marketing campaign was rolled out to reach younger audiences and beer enthusiasts. We partnered with key social media influencers to promote Dilijan Beer across various platforms, increasing brand recognition and driving product interest.

Results

27% Increase in Sales: A combination of rebranding and marketing efforts led to a substantial rise in sales.
Enhanced Brand Reputation: The rebranding improved consumer perception, establishing Dilijan Beer as both modern and trustworthy.
Successful Product Launches: Three new beer products were introduced and well-received by the target audience.
45% Distribution Network Growth within a year: Expanded distribution, reaching new regions and a wider customer base.

Our tailored digital marketing strategies cut through the noise, delivering impactful messages that resonate with your audience. By blending creativity with data-driven insights, we boost visibility, drive traffic, generate leads, and enhance conversion rates for sustainable, long-term success.

We help businesses to increase their VISIBILITY, ATTRACTIVNESS, and CREDABILITY among their target audience.